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CGR |
Custom BI to Go Beyond Traditional Statistics

Interviewed

Sylvie GENIBRE

Function

Marketing and Communications Manager

Industry Sector

Retail

Business Intelligence is nothing new to CGR. After using other BI tools in the past and being less than satisfied with the results, CGR—a key player in the construction industry—set out to find a tool that was truly tailored to its needs.

“We already had statistical tools from our ERP system. However, we lacked flexibility… Whenever we wanted to vary our approach and move beyond traditional statistics, we had to systematically create new queries internally, which offered little return on investment. We were dependent on our IT department,” says Sylvie GENIBRE, Head of Marketing and Communications at CGR.

To go beyond traditional statistics and take its analyses a step further, the company wanted to adopt a newer and much more flexible tool.

 

DigDash has set itself apart from its competitors

 

It took several demonstrations from various vendors to gain a comprehensive view of the market.

“We asked three service providers to create a demo database for us using our own data. And DigDash’s solution was the one that impressed us the most.”

 

Ad Hoc Analysis or Custom BI

 

“In June 2014, we chose the DigDash Enterprise solution because we were impressed by its ad hoc analysis feature—a capability that their competitors didn’t offer with the same level of flexibility.”

This provides users with a comprehensive set of tools. They can cross-reference the analysis dimensions and values of their choice as they see fit.

“Some users have specific challenges and a need to delve deeper into the analytics. The customized solution offered by DigDash was very well received by our employees. The ad hoc analysis met our immediate needs, so we implemented it right from the start.”

 

Breaking Free from the IT Department

 

“By choosing the DigDash Enterprise solution, we’ve been able to reduce the number of requests made to the IT department. We now enjoy true autonomy and save a considerable amount of time.”

Next step for CGR: supplement the data from the ERP system with Excel files.

“This multi-platform integration feature saves us from having to add fields to our ERP. By choosing DigDash Enterprise, we’ve also opted for flexibility.”

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WEBINAR on October 20, 2026 | Introduction to the DigDash AI Platform

Date : 20/10/2026 Duration: 1 hour

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