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Firststop Ayme | Managing a vast retail network

Interviewed

Damien THOMAS

Function

Business Intelligence Manager

Industry Sector

Retail

Following a merger with another company, automotive maintenance specialist FirstStop adopted DigDash to consolidate data from both groups and effectively manage its retail operations.
Damien THOMAS, Head of FirstStop’s Business Intelligence System, discusses the implementation of this Business Intelligence tool and the need for reliable metrics.

Speaking a Common Language

The merger of First Stop with Métifiot, a large network of auto service centers, created a need for a business intelligence (BI) solution within the group. The goal: to enable the two entities to consolidate their data and speak a common language, in order to optimize the management of the new group.

DigDash: A seamless and highly customizable solution

After comparing several business intelligence solutions, FirstStop chose to adopt DigDash, which met all of its needs and stood out for its smooth performance as well as its customization options.
A “self-service” feature that allows users of all levels to access their key metrics: essential for effectively managing a retail business like FirstStop’s.

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DigDash BI Demo | October 6, 2026

Date : 06/10/2026 Duration: 1 hour

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