In late 2019, the women’s ready-to-wear brand Promod decided to modernize its data visualization tools by implementing a new business intelligence solution.
Jean-Marc Sangnier, Data Manager, Audrey Cordonnier, IT Project Manager, and Elodie Menet, Data Analyst, join us to discuss the rollout of DigDash Enterprise.
Real-time monitoring of retail KPIs
By deploying DigDash Enterprise in its retail locations, Promod sought to simplify the management of its key performance indicators (KPIs)—from sales revenue to conversion rates to in-store foot traffic.
The features of data entry have also made it possible to digitize and streamline certain manual tasks, such as the daily tracking of sales targets.
Simplified ad hoc analyses
Also used by top management, the DigDash Enterprise solution facilitates the creation of ad hoc analyses and, consequently, the creation of dashboards that track various aspects of the company’s operations.
