Since 2012, Volkswagen Financial Services (VWFS) has been using the DigDash Enterprise solution to manage its performance metrics.
Performance Management
By providing its sales representatives and dealers with an innovative business intelligence solution, the French subsidiary of Volkswagen BANK is streamlining its performance management. It is also enhancing its business development and modernizing its entire network of partner dealerships.
Volkswagen Financial Services decided to move away from the traditional Excel spreadsheet in favor of a reliable and responsive solution. In fact, the use of business intelligence to drive competitiveness—in the face of constant changes and new global objectives—prompted the company to rethink its strategy.
“Before we adopted the DigDash Enterprise solution, we had to manually manage files and integrate various data sets. And we wanted the figures to be made available daily through a user-friendly web platform,” explains Jean-Bernard Pollet, head of the Sales Methods Department.
“By implementing a BI solution, we minimize data manipulation. In addition, we also reduce delays in making performance metrics available.”
The Announced Strategy
“Our strategy aims to make performance metrics accessible to as many people as possible.” By choosing a tool that is simple to install and use—and fully customizable—Volkswagen Financial Services offers a solution tailored to its various types of users.
“In-house sales representatives, dealers, managers, and partners… Not everyone has access to the same performance metrics. We have different levels of user profiles, tailored to each person’s role and responsibilities. The solution therefore allows us to select the data needed to manage each activity.”
“We were able to establish some very simple, visual indicators. They are displayed using a gauge system that shows how close we are to our set goals. Now, distributors can develop a strategy that aligns with these indicators.”
“We wanted a flexible solution to address the various challenges.”
Although the features offered by DigDash Enterprise meet a variety of needs, Volkswagen Financial Services is looking even further ahead.
“We are currently working with the publisher to develop new features. We want to take data utilization to the next level. These improvements will allow us to save even more time—especially when extracting information for institutional presentations, for example.”