{"id":2683637,"date":"2026-03-17T15:54:07","date_gmt":"2026-03-17T14:54:07","guid":{"rendered":"https:\/\/www.digdash.com\/?post_type=ressources&#038;p=2683637"},"modified":"2026-07-08T14:02:20","modified_gmt":"2026-07-08T12:02:20","slug":"la-business-intelligence-dans-les-fonctions-commerce-et-marketing","status":"publish","type":"ressources","link":"https:\/\/www.digdash.com\/fr\/ressources\/livres-blancs\/la-business-intelligence-dans-les-fonctions-commerce-et-marketing\/","title":{"rendered":"La Business Intelligence dans les fonctions commerce et marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2683637\" class=\"elementor elementor-2683637\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"ressources\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a40123c e-flex e-con-boxed e-con e-parent\" data-id=\"a40123c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec2d607 e-con-full e-flex e-con e-child\" data-id=\"ec2d607\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7edc3f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d7edc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Piloter le Commerce et le Marketing par la donn\u00e9e : Guide de l'analytics agile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6038b elementor-widget elementor-widget-text-editor\" data-id=\"7c6038b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans un environnement ultra-concurrentiel, la r\u00e9activit\u00e9 est la cl\u00e9 du succ\u00e8s. Pour les \u00e9quipes commerciales et marketing, transformer la donn\u00e9e en action est devenu un imp\u00e9ratif. Ce livre blanc analyse comment la <b data-path-to-node=\"9\" data-index-in-node=\"216\">Business Intelligence<\/b> permet de piloter vos campagnes, d&rsquo;optimiser votre tunnel de vente et de booster votre croissance gr\u00e2ce \u00e0 une vision claire et en temps r\u00e9el de vos indicateurs de performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a463d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7a463d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digdash.com\/wp-content\/uploads\/La-BI-dans-les-fonctions-commerce-et-marketing.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Consultez le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746d629 elementor-widget elementor-widget-heading\" data-id=\"746d629\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez les leviers pour piloter votre strat\u00e9gie de croissance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d57950 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3d57950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse du cycle de vente : Suivez vos leads de l'acquisition jusqu'\u00e0 la conversion pour optimiser chaque \u00e9tape.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Calcul du ROI Marketing : Mesurez l'efficacit\u00e9 r\u00e9elle de vos campagnes et allouez vos budgets l\u00e0 o\u00f9 ils g\u00e9n\u00e8rent le plus de valeur.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pilotage de la force de vente : Offrez \u00e0 vos commerciaux des tableaux de bord mobiles pour suivre leurs objectifs et leurs territoires sur le terrain.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Connaissance Client \u00e0 360\u00b0 : Unifiez les donn\u00e9es de votre CRM et de vos outils marketing pour personnaliser votre approche et fid\u00e9liser vos clients.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dba919e e-con-full e-flex e-con e-child\" data-id=\"dba919e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1493151 elementor-widget elementor-widget-image\" data-id=\"1493151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.digdash.com\/wp-content\/uploads\/La-BI-dans-les-fonctions-commerce-et-marketing.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/livres-blancs-visuel-cube.png\" class=\"attachment-full size-full wp-image-2683604\" alt=\"\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/livres-blancs-visuel-cube.png 500w, https:\/\/www.digdash.com\/wp-content\/uploads\/livres-blancs-visuel-cube-300x300.png 300w, https:\/\/www.digdash.com\/wp-content\/uploads\/livres-blancs-visuel-cube-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476d4e6 elementor-widget elementor-widget-spacer\" data-id=\"476d4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d6d693 e-flex e-con-boxed e-con e-parent\" data-id=\"8d6d693\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87e1d7b elementor-widget elementor-widget-spacer\" data-id=\"87e1d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3c3a06 e-flex e-con-boxed e-con e-parent\" data-id=\"b3c3a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9408f0 e-con-full e-flex e-con e-child\" data-id=\"a9408f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9f445fa e-con-full e-flex e-con e-child\" data-id=\"9f445fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1a42f elementor-widget elementor-widget-heading\" data-id=\"7d1a42f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">T\u00e9l\u00e9chargez gratuitement le livre blanc complet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6affbef elementor-widget elementor-widget-text-editor\" data-id=\"6affbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"18\">La donn\u00e9e brute ne vend pas. La Business Intelligence la transforme en insights exploitables, permettant aux managers d&rsquo;identifier instantan\u00e9ment les opportunit\u00e9s d&rsquo;up-sell ou les zones de sous-performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f62757 e-con-full e-flex e-con e-child\" data-id=\"9f62757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-788c7d7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"788c7d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.digdash.com\/wp-content\/uploads\/La-BI-dans-les-fonctions-commerce-et-marketing.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M15.75 11.25V14.25C15.75 14.6478 15.592 15.0294 15.3107 15.3107C15.0294 15.592 14.6478 15.75 14.25 15.75H3.75C3.35218 15.75 2.97064 15.592 2.68934 15.3107C2.40804 15.0294 2.25 14.6478 2.25 14.25V11.25\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M5.25 7.5L9 11.25L12.75 7.5\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M9 11.25V2.25\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">T\u00e9l\u00e9chargez le livre blanc<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547b751 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"547b751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\"><g clip-path=\"url(#clip0_144_341)\"><path d=\"M7.58329 1.08331H3.24996C2.96264 1.08331 2.68709 1.19745 2.48393 1.40061C2.28076 1.60378 2.16663 1.87933 2.16663 2.16665V10.8333C2.16663 11.1206 2.28076 11.3962 2.48393 11.5993C2.68709 11.8025 2.96264 11.9166 3.24996 11.9166H9.74996C10.0373 11.9166 10.3128 11.8025 10.516 11.5993C10.7192 11.3962 10.8333 11.1206 10.8333 10.8333V4.33331L7.58329 1.08331Z\" stroke=\"white\" stroke-opacity=\"0.35\" stroke-width=\"1.08333\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M7.58337 1.08331V4.33331H10.8334\" stroke=\"white\" stroke-opacity=\"0.35\" stroke-width=\"1.08333\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/g><defs><clipPath id=\"clip0_144_341\"><rect width=\"13\" height=\"13\" fill=\"white\"><\/rect><\/clipPath><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PDF \u2014 Sans inscription <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Piloter le Commerce et le Marketing par la donn\u00e9e : Guide de l&rsquo;analytics agile Dans un environnement ultra-concurrentiel, la r\u00e9activit\u00e9 est la cl\u00e9 du succ\u00e8s. Pour les \u00e9quipes commerciales et marketing, transformer la donn\u00e9e en action est devenu un imp\u00e9ratif. Ce livre blanc analyse comment la Business Intelligence permet de piloter vos campagnes, d&rsquo;optimiser votre &#8230; <a title=\"La Business Intelligence dans les fonctions commerce et marketing\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/fr\/ressources\/livres-blancs\/la-business-intelligence-dans-les-fonctions-commerce-et-marketing\/\" aria-label=\"En savoir plus sur La Business Intelligence dans les fonctions commerce et marketing\">Lire plus<\/a><\/p>\n","protected":false},"author":22,"featured_media":2683604,"template":"","meta":{"_acf_changed":false,"footnotes":""},"type_de_ressource":[51],"class_list":["post-2683637","ressources","type-ressources","status-publish","has-post-thumbnail","hentry","type_de_ressource-livres-blancs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boostez vos performances Commerce &amp; Marketing - DigDash<\/title>\n<meta name=\"description\" content=\"Comment la BI transforme-t-elle vos ventes ? 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