{"id":18179,"date":"2023-01-06T14:40:51","date_gmt":"2023-01-06T13:40:51","guid":{"rendered":"https:\/\/www.digdash.com\/?p=18179"},"modified":"2023-03-31T09:41:40","modified_gmt":"2023-03-31T07:41:40","slug":"comment-optimiser-vos-kpis-retail-et-votre-supply-chain-avec-la-business-intelligence","status":"publish","type":"post","link":"https:\/\/www.digdash.com\/fr\/news-articles\/conseils-et-astuces\/comment-optimiser-vos-kpis-retail-et-votre-supply-chain-avec-la-business-intelligence\/","title":{"rendered":"Comment optimiser vos KPIs retail et votre supply chain avec la Business Intelligence ?"},"content":{"rendered":"<p><b>\u00c0 l&rsquo;\u00e8re du digital retail, la data est devenue un enjeu majeur pour les acteurs du secteur. Mais comment exploiter tout son potentiel\u00a0? <\/b><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/business-intelligence-retail\/\" target=\"_blank\" rel=\"noopener\"><b>Gr\u00e2ce \u00e0 la Business Intelligence<\/b><\/a><b>, les points de vente peuvent aujourd&rsquo;hui piloter efficacement leur activit\u00e9, tout en optimisant leur cha\u00eene logistique.<\/b><\/p>\n<h2><b>Un pilotage efficace des KPIs retail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pour prendre de meilleures d\u00e9cisions et am\u00e9liorer les pratiques commerciales en point de vente, il est essentiel de comprendre les comportements et les habitudes des clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u2019o\u00f9 la n\u00e9cessit\u00e9 de s\u2019appuyer sur des <\/span><b>KPIs (Key Performance Indicators)<\/b><span style=\"font-weight: 400;\"> pertinents et adapt\u00e9s au domaine du retail, par exemple\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La fr\u00e9quentation du magasin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le nombre de transactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le taux de conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le chiffre d\u2019affaires par m\u00e8tre carr\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le panier moyen<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La Business Intelligence permet justement d&rsquo;agr\u00e9ger <\/span><b>une multitude de donn\u00e9es issues de sources multiples<\/b><span style=\"font-weight: 400;\">, puis de remonter en temps r\u00e9el les informations les plus pertinentes pour mesurer la performance d&rsquo;un magasin ou d&rsquo;un r\u00e9seau de distribution. En pilotant ses <\/span><b>KPIs de vente<\/b><span style=\"font-weight: 400;\">, l&rsquo;entreprise peut donc progresser vers ses objectifs, \u00e9valuer sa r\u00e9ussite et identifier des axes d&rsquo;am\u00e9lioration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9sultat\u00a0: les points de vente g\u00e8rent les ressources d\u00e9ploy\u00e9es de mani\u00e8re optimale. Cela se traduit par une meilleure planification et la mise en place d&rsquo;actions de merchandising et d&rsquo;animations adapt\u00e9es.<\/span><\/p>\n<div style=\"background-color: #fac3a1; border-radius: 9px; border: 2px solid #EE7326; padding: 5px;\"><span style=\"font-weight: 400;\"><strong>En savoir plus<\/strong> : <a href=\"https:\/\/www.digdash.com\/fr\/si-clasificacion\/kpi-retail-pilotez-vos-points-de-vente-en-temps-reel-avec-la-business-intelligence\/\" target=\"_blank\" rel=\"noopener\">KPI Retail : pilotez vos points de vente en temps r\u00e9el avec la Business Intelligence<\/a><\/span><\/div>\n<h2><b style=\"font-family: inherit; font-style: inherit;\"><br \/>\nLa mise en place d&rsquo;un tableau de bord retail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un autre point fort de la Business Intelligence est sa capacit\u00e9 \u00e0 <\/span><b>repr\u00e9senter les donn\u00e9es et les KPIs de vente de mani\u00e8re intuitive<\/b><span style=\"font-weight: 400;\">. En effet, elle permet de transformer des informations brutes en graphiques, courbes, diagrammes, cartographies et autres sch\u00e9mas, gr\u00e2ce \u00e0 la <\/span><b>data visualisation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rassembl\u00e9e dans un <\/span><b>tableau de bord d\u00e9cisionnel<\/b><span style=\"font-weight: 400;\">, la data peut \u00eatre interpr\u00e9t\u00e9e beaucoup plus facilement. Les grandes tendances et les enjeux importants sont mis en lumi\u00e8re, permettant une prise de d\u00e9cision \u00e9clair\u00e9e.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En d\u00e9finitive, une solution BI est indispensable pour centraliser de grands volumes de donn\u00e9es \u00e9parses, mais aussi pour les exploiter au mieux, gr\u00e2ce \u00e0 des repr\u00e9sentations visuelles compr\u00e9hensibles et ludiques.<\/span><\/p>\n<div style=\"background-color: #fac3a1; border-radius: 9px; border: 2px solid #EE7326; padding: 5px;\"><span style=\"font-weight: 400;\"><strong>En savoir plus<\/strong> :\u00a0<a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/perspectives-dentreprises\/construire-un-tableau-de-bord-decisionnel-retail\/\" target=\"_blank\" rel=\"noopener\">Comment construire un tableau de bord d\u00e9cisionnel pour le retail ?<\/a><\/span><\/div>\n<h2><b style=\"font-family: inherit; font-style: inherit;\"><br \/>\nLa BI au service de la supply chain<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une entreprise collecte une multitude de donn\u00e9es <\/span><b>\u00e0 chaque phase de la cha\u00eene logistique<\/b><span style=\"font-weight: 400;\">. Elles concernent \u00e0 la fois les produits, les clients, les fournisseurs, les entrep\u00f4ts, les magasins ou encore les flottes de v\u00e9hicules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, <\/span><b>un outil de Business Intelligence<\/b><span style=\"font-weight: 400;\"> permet non seulement de centraliser la data, mais aussi de la mettre \u00e0 jour en continu. Stock\u00e9es sur site ou sur le cloud, les donn\u00e9es b\u00e9n\u00e9ficient d&rsquo;ailleurs d&rsquo;une s\u00e9curit\u00e9 et d&rsquo;une confidentialit\u00e9 optimales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De plus, pour optimiser la supply chain, il est n\u00e9cessaire de mesurer son efficacit\u00e9 en permanence gr\u00e2ce \u00e0 des <\/span><b>indicateurs cl\u00e9s de performance<\/b><span style=\"font-weight: 400;\">. Avec une solution BI, l&rsquo;entreprise a la possibilit\u00e9 de piloter tous ses KPIs en temps r\u00e9el\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taux de service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taux de pr\u00e9paration des commandes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taux de disponibilit\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Taux de rupture<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Enfin, le <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\"> permet d&rsquo;identifier toute panne ou anomalie dans la cha\u00eene d&rsquo;approvisionnement, tout cela en un temps record. En tirant profit des nouvelles technologies, il est m\u00eame possible d&rsquo;anticiper et de corriger les probl\u00e8mes avant qu&rsquo;ils ne surviennent : c&rsquo;est ce que l&rsquo;on appelle la <\/span><b>maintenance pr\u00e9dictive<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"background-color: #fac3a1; border-radius: 9px; border: 2px solid #EE7326; padding: 5px;\"><span style=\"font-weight: 400;\"><strong>En savoir plus<\/strong> : <a href=\"https:\/\/www.digdash.com\/fr\/si-clasificacion\/limportance-de-la-business-intelligence-pour-loptimisation-de-la-chaine-logistique\/\" target=\"_blank\" rel=\"noopener\">L\u2019importance de la Business Intelligence pour l\u2019optimisation de la cha\u00eene logistique<\/a><\/span><\/div>\n<p><b style=\"font-family: inherit; font-size: 35px; font-style: inherit;\"><br \/>\nLa digitalisation de la cha\u00eene logistique<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La transformation num\u00e9rique de la supply chain repose sur 3 grands leviers :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L&rsquo;internet des objets (IoT)<\/b><span style=\"font-weight: 400;\">\u00a0: tr\u00e8s utile pour collecter et analyser des donn\u00e9es, elle sert notamment \u00e0 anticiper la disponibilit\u00e9 des ressources humaines et mat\u00e9rielles, les approvisionnements en mati\u00e8res premi\u00e8res ou encore les besoins de maintenance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u2019intelligence artificielle<\/b><span style=\"font-weight: 400;\">\u00a0: capable de pr\u00e9voir les activit\u00e9s futures en se basant sur les donn\u00e9es existantes, elle permet d&rsquo;am\u00e9liorer la prise de d\u00e9cision et la maintenance pr\u00e9dictive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u2019analyse pr\u00e9dictive<\/b><span style=\"font-weight: 400;\">\u00a0: elle consiste \u00e0 pr\u00e9dire l&rsquo;avenir en \u00e9tudiant les donn\u00e9es historiques et actuelles. De quoi optimiser la gestion des stocks et des r\u00e9seaux de transport, tout en am\u00e9liorant l&rsquo;exp\u00e9rience client.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Dans ce contexte, la Business Intelligence est un v\u00e9ritable atout pour <\/span><b>accompagner la digitalisation de la supply chain<\/b><span style=\"font-weight: 400;\">. En effet, elle brille par sa capacit\u00e9 \u00e0 r\u00e9colter et \u00e0 traiter de grandes volum\u00e9tries de donn\u00e9es dans diff\u00e9rents domaines : transport, achats, stocks, maintenance&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;entreprise peut donc am\u00e9liorer sa cha\u00eene logistique de bout en bout en exploitant tout le potentiel de l&rsquo;intelligence artificielle, de l&rsquo;internet des objets et de l&rsquo;analyse pr\u00e9dictive.<\/span><\/p>\n<div style=\"background-color: #fac3a1; border-radius: 9px; border: 2px solid #EE7326; padding: 5px;\"><span style=\"font-weight: 400;\"><strong>En savoir plus<\/strong> : <a href=\"https:\/\/www.digdash.com\/fr\/si-clasificacion\/comment-reussir-la-transformation-digitale-de-la-supply-chain\/\" target=\"_blank\" rel=\"noopener\">Comment r\u00e9ussir la transformation digitale de la supply chain\u2009?<\/a><\/span><\/div>\n<h2><b><br \/>\nUne alternative puissante pour la gestion des stocks<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une bonne gestion des stocks et des approvisionnements n\u00e9cessite un logiciel ad\u00e9quat. Or, les tableurs comme Excel montrent aujourd&rsquo;hui de nombreuses limites\u00a0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un manque de connectivit\u00e9 avec les solutions m\u00e9tiers et les autres outils de l&rsquo;entreprise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La saisie manuelle des donn\u00e9es, qui est la cause de nombreuses erreurs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une s\u00e9curit\u00e9 limit\u00e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;absence de mise \u00e0 jour automatique des donn\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;incapacit\u00e9 d&rsquo;automatiser les t\u00e2ches li\u00e9es \u00e0 la gestion de la cha\u00eene logistique<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une solution de Business Intelligence permet de r\u00e9soudre ces probl\u00e8mes, tout en allant plus loin dans la gestion des stocks et des approvisionnements. En effet, elle est en mesure de <\/span><b>synchroniser une multitude d&rsquo;informations en temps r\u00e9el<\/b><span style=\"font-weight: 400;\">, qu&rsquo;elles soient relatives aux magasins, aux entrep\u00f4ts, aux achats, aux stocks, aux mati\u00e8res premi\u00e8res ou au transport.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Centralis\u00e9es dans un data warehouse, ces pr\u00e9cieuses donn\u00e9es sont trait\u00e9es et analys\u00e9es pour anticiper les p\u00e9nuries de mati\u00e8res premi\u00e8res, \u00e9viter les ruptures de stock et anticiper les commandes \u00e0 passer aupr\u00e8s des fournisseurs. La BI permet aussi de mieux ma\u00eetriser les co\u00fbts logistiques, de stockage et d&rsquo;entreposage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au final, c&rsquo;est un v\u00e9ritable <\/span><b>levier de croissance et de d\u00e9veloppement<\/b><span style=\"font-weight: 400;\"> pour l&rsquo;entreprise, qui peut ainsi r\u00e9duire ses pertes de chiffre d&rsquo;affaires, tout en assurant la satisfaction de ses clients.<\/span><\/p>\n<div style=\"background-color: #fac3a1; border-radius: 9px; border: 2px solid #EE7326; padding: 5px;\"><span style=\"font-weight: 400;\"><strong>En savoir plus<\/strong> : <a href=\"https:\/\/www.digdash.com\/fr\/si-clasificacion\/gestion-des-stocks-et-des-approvisionnements-alternative-excel\/\" target=\"_blank\" rel=\"noopener\">Quelle alternative \u00e0 Excel pour la gestion des stocks et des approvisionnements\u2009?<\/a><\/span><\/div>\n<p>&nbsp;<\/p>\n<p>Du suivi des KPIs dans un tableau de bord retail \u00e0 l&rsquo;optimisation de la supply chain, la Business Intelligence offre de nombreuses possibilit\u00e9s aux points de vente pour piloter leur performance, am\u00e9liorer leurs flux logistiques et, in fine, offrir une exp\u00e9rience client optimale.<br \/>\n&nbsp;<\/p>\n<div align=\"center\"><a href=\"https:\/\/content.digdash.com\/demande-de-contact\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18696 size-full\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/03\/cta-telecharger-1.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/03\/cta-telecharger-1.png 600w, https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/03\/cta-telecharger-1-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/div>\n<div align=\"center\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;\u00e8re du digital retail, la data est devenue un enjeu majeur pour les acteurs du secteur. Mais comment exploiter tout son potentiel\u00a0? Gr\u00e2ce \u00e0 la Business Intelligence, les points de vente peuvent aujourd&rsquo;hui piloter efficacement leur activit\u00e9, tout en optimisant leur cha\u00eene logistique. Un pilotage efficace des KPIs retail Pour prendre de meilleures d\u00e9cisions &#8230; <a title=\"Comment optimiser vos KPIs retail et votre supply chain avec la Business Intelligence ?\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/fr\/news-articles\/conseils-et-astuces\/comment-optimiser-vos-kpis-retail-et-votre-supply-chain-avec-la-business-intelligence\/\" aria-label=\"En savoir plus sur Comment optimiser vos KPIs retail et votre supply chain avec la Business Intelligence ?\">Lire plus<\/a><\/p>\n","protected":false},"author":21,"featured_media":18180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-18179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-et-astuces"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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votre supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digdash.com\/fr\/news-articles\/conseils-et-astuces\/comment-optimiser-vos-kpis-retail-et-votre-supply-chain-avec-la-business-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"DigDash\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigDash-151663734873370\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-06T13:40:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-31T07:41:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.digdash.com\/wp-content\/uploads\/2023\/01\/young-man-working-at-warehouse-with-boxes-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1706\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucie PANTEIX\" \/>\n<meta name=\"twitter:card\" 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