{"id":17912,"date":"2022-10-05T16:49:40","date_gmt":"2022-10-05T14:49:40","guid":{"rendered":"https:\/\/www.digdash.com\/?p=17912"},"modified":"2023-04-07T14:25:45","modified_gmt":"2023-04-07T12:25:45","slug":"le-pouvoir-de-la-business-intelligence-pour-les-fonctions-commerce-et-marketing","status":"publish","type":"post","link":"https:\/\/www.digdash.com\/fr\/news-articles\/non-classe\/le-pouvoir-de-la-business-intelligence-pour-les-fonctions-commerce-et-marketing\/","title":{"rendered":"Le pouvoir de la Business Intelligence pour les fonctions commerce et marketing"},"content":{"rendered":"<p><b>La transition digitale a boulevers\u00e9 la mani\u00e8re dont les entreprises interagissent avec leurs clients.<\/b><\/p>\n<p><b>Mais, si cette r\u00e9volution a eu un impact certain sur l\u2019ensemble des m\u00e9tiers, les fonctions commerce et marketing se sont retrouv\u00e9es aux premi\u00e8res loges. En effet, l\u2019av\u00e8nement du Big Data a apport\u00e9 dans son sillage une multitude de nouvelles opportunit\u00e9s, mais aussi de nombreux d\u00e9fis \u00e0 relever.<\/b><\/p>\n<p><b>Pour y faire face, les directions marketing et commerciales peuvent toutefois compter sur un alli\u00e9 pr\u00e9cieux\u00a0: la Business Intelligence.<\/b><\/p>\n<h3><b>La Business Intelligence au service du marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c9quip\u00e9 d\u2019une solution BI, le service marketing peut exploiter tout le potentiel des donn\u00e9es collect\u00e9es par l\u2019entreprise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, l\u2019accroissement de la connaissance client lui permet de lancer des campagnes cibl\u00e9es et personnalis\u00e9es, mais aussi de cr\u00e9er des KPI pertinents. Tout cela en garantissant une exp\u00e9rience client irr\u00e9prochable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, le data marketing r\u00e9volutionne la veille strat\u00e9gique, qui permet aujourd\u2019hui \u00e0 l\u2019entreprise de pr\u00e9voir les tendances futures avec une grande pr\u00e9cision.<\/span><\/p>\n<h3><b>La Business Intelligence pour piloter la performance commerciale<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Avec un outil de BI, la fonction commerciale peut suivre en temps r\u00e9el tous les signaux provenant des commerciaux, des points de vente ou encore des r\u00e9seaux de distribution. Elle s\u2019appuie \u00e9galement sur des KPI fiables et actualis\u00e9s en temps r\u00e9el.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, la dataviz permet de repr\u00e9senter les informations de mani\u00e8re pertinente, afin d\u2019analyser en profondeur les diff\u00e9rentes \u00e9tapes du cycle de vente. Sans oublier l&rsquo;impact positif sur la collaboration d\u2019\u00e9quipe, gr\u00e2ce au partage des tableaux de bord et reportings commerciaux.<\/span><\/p>\n<h3><b>La Business Intelligence pour r\u00e9concilier les fonctions commerce et marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les directions marketing et commerciale ont parfois tendance \u00e0 l\u2019oublier, mais elles poursuivent des objectifs similaires, voire identiques\u00a0: \u00e0 commencer par la croissance des ventes de l\u2019entreprise. La Business Intelligence peut justement les aider \u00e0 avancer dans la m\u00eame direction et \u00e0 collaborer plus \u00e9troitement.<\/span><\/p>\n<p><a href=\"https:\/\/content.digdash.com\/livre-blanc-la-bi-dans-les-fonctions-commerce-et-marketing\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18975 size-full\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2022\/10\/cta-telecharger-4.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2022\/10\/cta-telecharger-4.png 600w, https:\/\/www.digdash.com\/wp-content\/uploads\/2022\/10\/cta-telecharger-4-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transition digitale a boulevers\u00e9 la mani\u00e8re dont les entreprises interagissent avec leurs clients. Mais, si cette r\u00e9volution a eu un impact certain sur l\u2019ensemble des m\u00e9tiers, les fonctions commerce et marketing se sont retrouv\u00e9es aux premi\u00e8res loges. En effet, l\u2019av\u00e8nement du Big Data a apport\u00e9 dans son sillage une multitude de nouvelles opportunit\u00e9s, mais &#8230; <a title=\"Le pouvoir de la Business Intelligence pour les fonctions commerce et marketing\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/fr\/news-articles\/non-classe\/le-pouvoir-de-la-business-intelligence-pour-les-fonctions-commerce-et-marketing\/\" aria-label=\"En savoir plus sur Le pouvoir de la Business Intelligence pour les fonctions commerce et marketing\">Lire plus<\/a><\/p>\n","protected":false},"author":21,"featured_media":17932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-si-clasificacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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