{"id":11087,"date":"2021-06-07T17:59:43","date_gmt":"2021-06-07T15:59:43","guid":{"rendered":"https:\/\/www.digdash.com\/?p=11087"},"modified":"2023-04-28T16:20:11","modified_gmt":"2023-04-28T14:20:11","slug":"quest-ce-que-la-business-intelligence","status":"publish","type":"post","link":"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/quest-ce-que-la-business-intelligence\/","title":{"rendered":"Qu&rsquo;est-ce que la Business Intelligence ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vous avez entendu parler de la Business Intelligence (BI), mais ce concept est encore flou\u00a0? Vous cherchez \u00e0 savoir quels sont ses b\u00e9n\u00e9fices concrets pour votre entreprise\u00a0?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous \u00eates au bon endroit\u00a0: voici tout ce qu&rsquo;il faut savoir pour bien d\u00e9marrer dans le monde de la BI.<\/span><\/p>\n<h2><b>D\u00e9finition de la Business Intelligence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La <\/span><b>Business Intelligence<\/b><span style=\"font-weight: 400;\">, aussi appel\u00e9e informatique d\u00e9cisionnelle, consiste \u00e0 transformer des donn\u00e9es brutes en informations pertinentes qui peuvent \u00eatre directement utilis\u00e9es par une organisation. Cet ensemble d\u2019outils et de m\u00e9thodes permet ainsi de simplifier la prise de d\u00e9cision en exploitant tout le potentiel de la data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec la BI, les objectifs strat\u00e9giques de l&rsquo;organisation peuvent \u00eatre analys\u00e9s au jour le jour et compar\u00e9s facilement avec les r\u00e9sultats obtenus. Si ces derniers ne sont pas en ad\u00e9quation avec les objectifs fix\u00e9s, l&rsquo;informatique d\u00e9cisionnelle permet de d\u00e9couvrir les causes de ces \u00e9carts et de trouver des solutions pour y rem\u00e9dier.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">En savoir plus\u00a0:<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/top-10-definitions-business-intelligence\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #069394;\"><u>Business Intelligence : Top 13\u00a0 des d\u00e9finitions quand on d\u00e9bute en BI<\/u><\/span><\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"3mvlaQwIXN\"><p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/top-10-definitions-business-intelligence\/\">Business intelligence : top 13 des d\u00e9finitions \u00e0 conna\u00eetre quand on d\u00e9bute<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Business intelligence : top 13 des d\u00e9finitions \u00e0 conna\u00eetre quand on d\u00e9bute\u00a0\u00bb &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/top-10-definitions-business-intelligence\/embed\/#?secret=baf5gLdtrI#?secret=3mvlaQwIXN\" data-secret=\"3mvlaQwIXN\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b><br \/>\nDe la Business Intelligence \u00e0 la data visualisation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nous l&rsquo;avons vu, la Business Intelligence permet de transformer des donn\u00e9es brutes en informations exploitables. La data est donc restructur\u00e9e, agr\u00e9g\u00e9e et enrichie, mais aussi repr\u00e9sent\u00e9e visuellement pour \u00eatre plus compr\u00e9hensible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On entre ici dans le domaine de la <\/span><b>data visualisation<\/b><span style=\"font-weight: 400;\">. En s&rsquo;appuyant sur des tableaux de bord et des reportings sp\u00e9cifiques, on peut analyser les donn\u00e9es en profondeur et ainsi am\u00e9liorer les performances de l&rsquo;entreprise. En outre, ces dashboards permettent de repr\u00e9senter la data de fa\u00e7on personnalis\u00e9e, pour chaque m\u00e9tier ou chaque niveau hi\u00e9rarchique.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les diff\u00e9rents profils d&rsquo;utilisateurs b\u00e9n\u00e9ficient donc d&rsquo;une <\/span><b>vision synth\u00e9tique et ludique des donn\u00e9es qui les int\u00e9ressent<\/b><span style=\"font-weight: 400;\">. Ils peuvent utiliser librement une grande vari\u00e9t\u00e9 de repr\u00e9sentations pour faire parler la data\u00a0: graphiques, courbes, sch\u00e9mas, tableaux de bord interactifs&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En d\u00e9finitive, la dataviz consiste \u00e0 pr\u00e9senter les donn\u00e9es de mani\u00e8re attractive, \u00e0 l&rsquo;aide de repr\u00e9sentations visuelles synth\u00e9tiques. Elle est, en quelque sorte, la suite logique de la BI, qui permet de traiter la data pour la mettre au service de l&rsquo;entreprise.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">En savoir plus\u00a0:<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/perspectives-dentreprises\/data-vizualisation-5-benefices-concrets-pour-votre-entreprise\/\" target=\"_blank\" rel=\"noopener\"><u><span style=\"color: #069394;\">Data visualisation : 5 b\u00e9n\u00e9fices concrets pour votre entreprise<\/span><\/u><\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"NhcAZ3nLJ8\"><p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/perspectives-dentreprises\/data-vizualisation-5-benefices-concrets-pour-votre-entreprise\/\">Data visualisation : 5 b\u00e9n\u00e9fices concrets pour votre entreprise<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Data visualisation : 5 b\u00e9n\u00e9fices concrets pour votre entreprise\u00a0\u00bb &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/fr\/news-articles\/perspectives-dentreprises\/data-vizualisation-5-benefices-concrets-pour-votre-entreprise\/embed\/#?secret=Wjbvm5A9J9#?secret=NhcAZ3nLJ8\" data-secret=\"NhcAZ3nLJ8\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b><br \/>\nBusiness Intelligence et Big Data\u00a0: deux concepts distincts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le Big Data fait beaucoup parler de lui depuis plusieurs ann\u00e9es, au point qu&rsquo;il est parfois difficile de le distinguer de la Business Intelligence. Pourtant, ces deux concepts se diff\u00e9rencient sur plusieurs points, \u00e0 commencer par le type de data trait\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, la BI se focalise sur des donn\u00e9es descriptives et riches, permettant de <\/span><b>mesurer des indicateurs (KPI) fiables ou d&rsquo;anticiper des grandes tendances<\/b><span style=\"font-weight: 400;\">. Le Big Data, quant \u00e0 lui, s&rsquo;int\u00e9resse \u00e0 des donn\u00e9es moins denses en informations, mais beaucoup plus nombreuses, permettant d&rsquo;effectuer des estimations et des pr\u00e9visions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Autre diff\u00e9rence importante\u00a0: <\/span><b>la BI repose sur l&rsquo;exploitation de donn\u00e9es centralis\u00e9es et structur\u00e9es<\/b><span style=\"font-weight: 400;\">, contenues dans un data warehouse. Le Big Data, \u00e0 l&rsquo;inverse, concerne des donn\u00e9es pas ou peu structur\u00e9es, g\u00e9n\u00e9ralement stock\u00e9es \u00e0 l&rsquo;aide d&rsquo;un syst\u00e8me de fichiers distribu\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, ces deux concepts ont chacun une utilit\u00e9 bien diff\u00e9rente du point de vue de l&rsquo;entreprise. <\/span><b>La Business Intelligence est avant tout une aide \u00e0 la prise de d\u00e9cision<\/b><span style=\"font-weight: 400;\">, bas\u00e9e sur l&rsquo;analyse de la situation actuelle. En revanche, le Big Data est beaucoup plus port\u00e9 vers l&rsquo;avenir, avec ses capacit\u00e9s pr\u00e9dictives.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">En savoir plus\u00a0:<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/big-data-et-business-intelligence-quelles-differences\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #069394;\"><u>Big Data et Business Intelligence : Quelle diff\u00e9rences ?<\/u><\/span><\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"eNcI0Y41Ma\"><p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/big-data-et-business-intelligence-quelles-differences\/\">Big Data et Business Intelligence : quelles diff\u00e9rences ?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Big Data et Business Intelligence : quelles diff\u00e9rences ?\u00a0\u00bb &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/big-data-et-business-intelligence-quelles-differences\/embed\/#?secret=7nH5iPOWQ5#?secret=eNcI0Y41Ma\" data-secret=\"eNcI0Y41Ma\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b><br \/>\nLes diff\u00e9rents modes d&rsquo;acquisition d&rsquo;une solution BI<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Maintenant que la Business Intelligence n&rsquo;a plus de secrets pour vous, vous envisagez peut-\u00eatre d&rsquo;acqu\u00e9rir une solution BI au sein de votre organisation. Toutefois, deux principaux mod\u00e8les d&rsquo;achat s&rsquo;offrent \u00e0 vous\u00a0: alors, lequel choisir\u00a0?<\/span><\/p>\n<h3><b>La licence perp\u00e9tuelle<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Il s&rsquo;agit du mode d&rsquo;acquisition le plus classique, qui consiste \u00e0 <\/span><b>acheter une licence \u00e0 vie<\/b><span style=\"font-weight: 400;\"> incluant le logiciel, mais aussi des prestations de maintenance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour l&rsquo;entreprise cliente, ce type d&rsquo;acquisition s&rsquo;effectue sous forme de <\/span><b>d\u00e9penses d&rsquo;investissement (CAPEX)<\/b><span style=\"font-weight: 400;\">. Il s&rsquo;inscrit dans une logique d&rsquo;exploitation durable, sur le (tr\u00e8s) long terme. Une approche avantageuse pour l&rsquo;\u00e9diteur, qui b\u00e9n\u00e9ficie d&rsquo;une gestion simplifi\u00e9e et d&rsquo;un paiement comptant du prix total, mais qui peut s&rsquo;av\u00e9rer contraignante pour l&rsquo;acheteur.<\/span><\/p>\n<h3><b>Le mod\u00e8le locatif<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Le mod\u00e8le locatif consiste, comme son nom l&rsquo;indique, \u00e0 <\/span><b>louer le logiciel<\/b><span style=\"font-weight: 400;\"> pour une dur\u00e9e ind\u00e9termin\u00e9e. Ainsi, l&rsquo;entreprise paie mensuellement ou annuellement pour b\u00e9n\u00e9ficier du logiciel et de la maintenance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce loyer peut d&rsquo;ailleurs varier au fil du temps\u00a0: c&rsquo;est ce que l&rsquo;on appelle<\/span><b> la location \u00e9volutive<\/b><span style=\"font-weight: 400;\">. Le client peut ainsi augmenter les mensualit\u00e9s au fur et \u00e0 mesure pour mieux refl\u00e9ter ses besoins r\u00e9els. Par exemple, l&rsquo;entreprise peut passer de 100 utilisateurs la premi\u00e8re ann\u00e9e \u00e0 500 l&rsquo;ann\u00e9e suivante, en faisant augmenter progressivement le loyer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La souscription offre donc plus de souplesse que la licence perp\u00e9tuelle, tout en all\u00e9geant le service informatique. Sur le plan financier, le mod\u00e8le locatif pr\u00e9sente \u00e9galement un int\u00e9r\u00eat certain. Ici, <\/span><b>le co\u00fbt de la solution BI est \u00e9tal\u00e9 dans le temps<\/b><span style=\"font-weight: 400;\">, l\u00e0 o\u00f9 l&rsquo;achat d&rsquo;une licence repr\u00e9sente un investissement parfois tr\u00e8s \u00e9lev\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, il ne s&rsquo;agit pas de CAPEX, mais bien de <\/span><b>d\u00e9penses de fonctionnement (OPEX)<\/b><span style=\"font-weight: 400;\">. L&rsquo;entreprise peut ainsi mieux \u00e9valuer le budget d\u00e9di\u00e9 \u00e0 la BI pour chaque m\u00e9tier, en lieu et place d&rsquo;un budget informatique global.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">En savoir plus\u00a0:<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/perspectives-dentreprises\/modes-financement-solution-bi\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #069394;\"><u>Licence, Location &#8230; Comment acqu\u00e9rir sa solution BI ?<\/u><\/span><\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LpBqzMjLjg\"><p><a href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/modes-financement-solution-bi\/\">Licence, location\u2026 Comment acqu\u00e9rir sa solution BI ?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"\u00ab\u00a0Licence, location\u2026 Comment acqu\u00e9rir sa solution BI ?\u00a0\u00bb &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/modes-financement-solution-bi\/embed\/#?secret=18yoDcgKsi#?secret=LpBqzMjLjg\" data-secret=\"LpBqzMjLjg\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><b><i><br \/>\nV\u00e9ritable outil d&rsquo;aide \u00e0 la d\u00e9cision, la Business Intelligence est un alli\u00e9 pr\u00e9cieux pour votre entreprise. En traitant, en structurant et en repr\u00e9sentant les donn\u00e9es de mani\u00e8re ludique, vous pourrez exploiter des informations pertinentes qui vous aideront \u00e0 faire des choix plus \u00e9clair\u00e9s au quotidien.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/content.digdash.com\/demande-de-contact\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-18696 size-full\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/03\/cta-telecharger-1.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/03\/cta-telecharger-1.png 600w, https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/03\/cta-telecharger-1-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous avez entendu parler de la Business Intelligence (BI), mais ce concept est encore flou\u00a0? Vous cherchez \u00e0 savoir quels sont ses b\u00e9n\u00e9fices concrets pour votre entreprise\u00a0? Vous \u00eates au bon endroit\u00a0: voici tout ce qu&rsquo;il faut savoir pour bien d\u00e9marrer dans le monde de la BI. D\u00e9finition de la Business Intelligence La Business Intelligence, &#8230; <a title=\"Qu&rsquo;est-ce que la Business Intelligence ?\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/fr\/news-articles\/business-intelligence\/quest-ce-que-la-business-intelligence\/\" aria-label=\"En savoir plus sur Qu&rsquo;est-ce que la Business Intelligence ?\">Lire plus<\/a><\/p>\n","protected":false},"author":22,"featured_media":11088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-11087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tout savoir sur la Business Intelligence<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 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