{"id":8039,"date":"2020-07-30T17:23:09","date_gmt":"2020-07-30T15:23:09","guid":{"rendered":"https:\/\/www.digdash.com\/?post_type=clients&#038;p=8039"},"modified":"2026-07-08T15:44:49","modified_gmt":"2026-07-08T13:44:49","slug":"firststop-ayme-pilotage-indicateurs-retail","status":"publish","type":"clients","link":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/","title":{"rendered":"Firststop Ayme | Pilotage d&rsquo;un vaste r\u00e9seau de retail"},"content":{"rendered":"<p>Suite \u00e0 une fusion avec une autre entit\u00e9, le sp\u00e9cialiste de l\u2019entretien automobile FirstStop a adopt\u00e9 DigDash pour <strong>consolider les donn\u00e9es des deux groupes<\/strong> et piloter efficacement son activit\u00e9 de retail.<br \/>\nResponsable du syst\u00e8me informatique d\u00e9cisionnel de FirstStop, Damien THOMAS revient sur la mise en place de cet outil de Business Intelligence et sur la n\u00e9cessit\u00e9 de <strong>poss\u00e9der des indicateurs fiables.<\/strong><\/p>\n<h2>Parler un langage commun<\/h2>\n<p>La fusion de First Stop avec M\u00e9tifiot, un grand r\u00e9seau d\u2019agences d\u2019entretien automobile, a fait \u00e9merger le besoin d\u2019une solution BI au sein du groupe. Objectif : <strong>permettre aux deux entit\u00e9s de rassembler leurs chiffres et de parler un langage commun, pour optimiser la gestion du nouveau groupe.<\/strong><\/p>\n<h2>DigDash : une solution fluide et tr\u00e8s personnalisable<\/h2>\n<p>Apr\u00e8s avoir compar\u00e9 plusieurs solutions de Business Intelligence, FirstStop a choisi d\u2019adopter DigDash, qui r\u00e9pondait \u00e0 la <strong>totalit\u00e9 de ses besoins<\/strong> et se distinguait par sa <strong>fluidit\u00e9,<\/strong> mais aussi ses <strong>possibilit\u00e9s de personnalisation.<\/strong><br \/>\nUn aspect <strong>\u201clibre-service\u201d<\/strong> permettant \u00e0 tous les profils d\u2019utilisateurs d\u2019acc\u00e9der \u00e0 leurs indicateurs cl\u00e9s : indispensable pour piloter efficacement une activit\u00e9 retail comme celle de FirstStop.<\/p>\n<p><a href=\"https:\/\/www.digdash.com\/wp-content\/uploads\/FR-Interview-Firststop.pdf\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-21123\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2020\/07\/cta-telecharger-8-300x100.png\" alt=\"\" width=\"594\" height=\"198\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2020\/07\/cta-telecharger-8-300x100.png 300w, https:\/\/www.digdash.com\/wp-content\/uploads\/2020\/07\/cta-telecharger-8.png 600w\" sizes=\"(max-width: 594px) 100vw, 594px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suite \u00e0 une fusion avec une autre entit\u00e9, le sp\u00e9cialiste de l\u2019entretien automobile FirstStop a adopt\u00e9 DigDash pour consolider les donn\u00e9es des deux groupes et piloter efficacement son activit\u00e9 de retail. Responsable du syst\u00e8me informatique d\u00e9cisionnel de FirstStop, Damien THOMAS revient sur la mise en place de cet outil de Business Intelligence et sur la &#8230; <a title=\"Firststop Ayme | Pilotage d&rsquo;un vaste r\u00e9seau de retail\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/\" aria-label=\"En savoir plus sur Firststop Ayme | Pilotage d&rsquo;un vaste r\u00e9seau de retail\">Lire plus<\/a><\/p>\n","protected":false},"featured_media":8134,"template":"","fonction":[96],"secteur_activite":[38],"class_list":["post-8039","clients","type-clients","status-publish","has-post-thumbnail","hentry","fonction-fonction-bi-data","secteur_activite-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pilotage d&#039;indicateurs retail fiables au sein de Firststop Ayme<\/title>\n<meta name=\"description\" content=\"En 2019, Firststop s\u2019\u00e9quipait de la solution DigDash Enterprise pour piloter ses ventes et suivre de nombreux indicateurs retail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilotage d&#039;indicateurs retail fiables au sein de Firststop Ayme\" \/>\n<meta property=\"og:description\" content=\"En 2019, Firststop s\u2019\u00e9quipait de la solution DigDash Enterprise pour piloter ses ventes et suivre de nombreux indicateurs retail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"DigDash\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigDash-151663734873370\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-08T13:44:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.digdash.com\/wp-content\/uploads\/2020\/07\/visuel-dth1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2453\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/\",\"url\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/\",\"name\":\"Pilotage d'indicateurs retail fiables au sein de Firststop Ayme\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digdash.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/visuel-dth1.jpg\",\"datePublished\":\"2020-07-30T15:23:09+00:00\",\"dateModified\":\"2026-07-08T13:44:49+00:00\",\"description\":\"En 2019, Firststop s\u2019\u00e9quipait de la solution DigDash Enterprise pour piloter ses ventes et suivre de nombreux indicateurs retail.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digdash.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/visuel-dth1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digdash.com\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/visuel-dth1.jpg\",\"width\":\"2453\",\"height\":\"1228\",\"caption\":\"Firststop ayme\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/firststop-ayme-pilotage-indicateurs-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clients\",\"item\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/clients\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Firststop Ayme | Pilotage d&rsquo;un vaste r\u00e9seau de retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/\",\"name\":\"DigDash\",\"description\":\"Des tableaux de bord Agile, Easy and Strong !\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/#organization\",\"name\":\"Digdash\",\"url\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digdash.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/digdash-logo-signature.png\",\"contentUrl\":\"https:\\\/\\\/www.digdash.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/digdash-logo-signature.png\",\"width\":88,\"height\":18,\"caption\":\"Digdash\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digdash.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DigDash-151663734873370\\\/\",\"http:\\\/\\\/linkedin.com\\\/company\\\/digdash\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pilotage d'indicateurs retail fiables au sein de Firststop Ayme","description":"En 2019, Firststop s\u2019\u00e9quipait de la solution DigDash Enterprise pour piloter ses ventes et suivre de nombreux indicateurs retail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/","og_locale":"fr_FR","og_type":"article","og_title":"Pilotage d'indicateurs retail fiables au sein de Firststop Ayme","og_description":"En 2019, Firststop s\u2019\u00e9quipait de la solution DigDash Enterprise pour piloter ses ventes et suivre de nombreux indicateurs retail.","og_url":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/","og_site_name":"DigDash","article_publisher":"https:\/\/www.facebook.com\/DigDash-151663734873370\/","article_modified_time":"2026-07-08T13:44:49+00:00","og_image":[{"width":2453,"height":1228,"url":"https:\/\/preprod.digdash.com\/wp-content\/uploads\/2020\/07\/visuel-dth1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/","url":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/","name":"Pilotage d'indicateurs retail fiables au sein de Firststop Ayme","isPartOf":{"@id":"https:\/\/www.digdash.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/#primaryimage"},"image":{"@id":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digdash.com\/wp-content\/uploads\/2020\/07\/visuel-dth1.jpg","datePublished":"2020-07-30T15:23:09+00:00","dateModified":"2026-07-08T13:44:49+00:00","description":"En 2019, Firststop s\u2019\u00e9quipait de la solution DigDash Enterprise pour piloter ses ventes et suivre de nombreux indicateurs retail.","breadcrumb":{"@id":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/#primaryimage","url":"https:\/\/www.digdash.com\/wp-content\/uploads\/2020\/07\/visuel-dth1.jpg","contentUrl":"https:\/\/www.digdash.com\/wp-content\/uploads\/2020\/07\/visuel-dth1.jpg","width":"2453","height":"1228","caption":"Firststop ayme"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digdash.com\/fr\/clients\/firststop-ayme-pilotage-indicateurs-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.digdash.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Clients","item":"https:\/\/www.digdash.com\/fr\/clients\/"},{"@type":"ListItem","position":3,"name":"Firststop Ayme | Pilotage d&rsquo;un vaste r\u00e9seau de retail"}]},{"@type":"WebSite","@id":"https:\/\/www.digdash.com\/fr\/#website","url":"https:\/\/www.digdash.com\/fr\/","name":"DigDash","description":"Des tableaux de bord Agile, Easy and Strong !","publisher":{"@id":"https:\/\/www.digdash.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digdash.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.digdash.com\/fr\/#organization","name":"Digdash","url":"https:\/\/www.digdash.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.digdash.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.digdash.com\/wp-content\/uploads\/2019\/05\/digdash-logo-signature.png","contentUrl":"https:\/\/www.digdash.com\/wp-content\/uploads\/2019\/05\/digdash-logo-signature.png","width":88,"height":18,"caption":"Digdash"},"image":{"@id":"https:\/\/www.digdash.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DigDash-151663734873370\/","http:\/\/linkedin.com\/company\/digdash"]}]}},"_links":{"self":[{"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/clients\/8039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/clients"}],"about":[{"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/types\/clients"}],"version-history":[{"count":1,"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/clients\/8039\/revisions"}],"predecessor-version":[{"id":2978259,"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/clients\/8039\/revisions\/2978259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/media\/8134"}],"wp:attachment":[{"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/media?parent=8039"}],"wp:term":[{"taxonomy":"fonction","embeddable":true,"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/fonction?post=8039"},{"taxonomy":"secteur_activite","embeddable":true,"href":"https:\/\/www.digdash.com\/fr\/wp-json\/wp\/v2\/secteur_activite?post=8039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}