{"id":19590,"date":"2023-05-10T10:49:53","date_gmt":"2023-05-10T08:49:53","guid":{"rendered":"https:\/\/www.digdash.com\/?post_type=clients&#038;p=19590"},"modified":"2026-09-14T17:21:11","modified_gmt":"2026-09-14T15:21:11","slug":"promod-simplifier-le-suivi-de-lactivite-en-magasin-grace-a-la-dataviz","status":"publish","type":"clients","link":"https:\/\/www.digdash.com\/fr\/clients\/promod-simplifier-le-suivi-de-lactivite-en-magasin-grace-a-la-dataviz\/","title":{"rendered":"Promod | Simplifier le suivi de l\u2019activit\u00e9 en magasin gr\u00e2ce \u00e0 la dataviz"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Fin\u00a02019, l\u2019enseigne de pr\u00eat-\u00e0-porter f\u00e9minin <\/span><b>Promod<\/b><span style=\"font-weight: 400;\"> d\u00e9cide de moderniser ses outils de data visualisation en int\u00e9grant une nouvelle solution de Business Intelligence.\u00a0<\/span><\/p>\n<p><b>Jean-Marc Sangnier<\/b><span style=\"font-weight: 400;\">, responsable data, <\/span><b>Audrey Cordonnier<\/b><span style=\"font-weight: 400;\">, chef de projet informatique et <\/span><b>Elodie Menet<\/b><span style=\"font-weight: 400;\">, Data Analyst, reviennent avec nous sur <\/span><b>le d\u00e9ploiement de DigDash Enterprise<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Un pilotage en temps r\u00e9el des KPIs retail<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En d\u00e9ployant DigDash Enterprise dans ses points de vente, Promod a souhait\u00e9 <\/span><b>simplifier le pilotage de ses indicateurs cl\u00e9s de performance (KPIs)<\/b><span style=\"font-weight: 400;\">, du chiffre d\u2019affaires au taux de transformation, en passant par le trafic en magasin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les fonctionnalit\u00e9s de <\/span><b>saisie de donn\u00e9es<\/b><span style=\"font-weight: 400;\"> ont \u00e9galement permis de digitaliser et de fluidifier certaines t\u00e2ches manuelles, comme le suivi quotidien des objectifs de vente.<\/span><\/p>\n<h2><b>Des analyses ad hoc simplifi\u00e9es<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c9galement utilis\u00e9e par le top management, la solution DigDash Enterprise facilite<\/span><b> la r\u00e9alisation d&rsquo;analyses ad hoc<\/b><span style=\"font-weight: 400;\"> et, par cons\u00e9quent, <\/span><b>la construction de tableaux de bord<\/b><span style=\"font-weight: 400;\"> permettant de suivre les diff\u00e9rents aspects de l&rsquo;activit\u00e9 de l\u2019entreprise.<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/wp-content\/uploads\/CAS-CLIENT-FR-PROMOD-.pdf\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-20285 size-full\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/05\/cta-telecharger-23-1.png\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/05\/cta-telecharger-23-1.png 600w, https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/05\/cta-telecharger-23-1-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin\u00a02019, l\u2019enseigne de pr\u00eat-\u00e0-porter f\u00e9minin Promod d\u00e9cide de moderniser ses outils de data visualisation en int\u00e9grant une nouvelle solution de Business Intelligence.\u00a0 Jean-Marc Sangnier, responsable data, Audrey Cordonnier, chef de projet informatique et Elodie Menet, Data Analyst, reviennent avec nous sur le d\u00e9ploiement de DigDash Enterprise. Un pilotage en temps r\u00e9el des KPIs retail En &#8230; <a title=\"Promod | Simplifier le suivi de l\u2019activit\u00e9 en magasin gr\u00e2ce \u00e0 la dataviz\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/fr\/clients\/promod-simplifier-le-suivi-de-lactivite-en-magasin-grace-a-la-dataviz\/\" aria-label=\"En savoir plus sur Promod | Simplifier le suivi de l\u2019activit\u00e9 en magasin gr\u00e2ce \u00e0 la dataviz\">Lire plus<\/a><\/p>\n","protected":false},"featured_media":19591,"template":"","fonction":[],"secteur_activite":[38],"class_list":["post-19590","clients","type-clients","status-publish","has-post-thumbnail","hentry","secteur_activite-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promod pilote son activit\u00e9 en magasin avec DigDash<\/title>\n<meta name=\"description\" content=\"Promod int\u00e8gre la solution de Business Intelligence DigDash pour 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