{"id":5489,"date":"2019-10-25T16:11:33","date_gmt":"2019-10-25T14:11:33","guid":{"rendered":"https:\/\/www.digdash.com\/?p=5489"},"modified":"2019-10-25T16:50:37","modified_gmt":"2019-10-25T14:50:37","slug":"data-storytelling","status":"publish","type":"post","link":"https:\/\/www.digdash.com\/en\/news-articles\/business-intelligence-bi\/data-storytelling\/","title":{"rendered":"Data storytelling: a new way to make your data speak"},"content":{"rendered":"

Telling a story to better convince your audience… Widely adopted in marketing, advertising and sales, the concept of storytelling is not new: Narration has always been used to convey messages, whether moral, philosophical or religious. But in the age of digital and big data, a new way of building a story has emerged: data storytelling<\/span><\/strong>.<\/p>\n

Its premise? Transforming raw data into an interesting and coherent story.<\/p>\n

What is data storytelling?<\/h1>\n

Many companies have made the same observation: Data is a resource that is hard to digest and difficult for non-specialists to decipher and make use of. This is where the idea of data storytelling originated, its aim being to make data usable by all.<\/p>\n

When Data is Re-envisioned<\/h2>\n

Formatting data is not new in itself: Charts and tables<\/strong> have been used for many years to represent information with more clarity. However, the tools that have been used to date to achieve this objective seem increasingly outdated, even archaic (with Excel at the head of the pack).
\nData storytelling on the other hand, is highly user-friendly and easy to handle<\/strong>, and presents a much more aesthetic and powerful approach to representing data than traditional software.<\/p>\n

The challenge is considerable, given that human beings have a limited attention (especially during meetings). Ultimately, the message must be clear<\/strong> and conveyed in the blink of an eye.
\nBut this requires an adequate format… The time of sad Excel tables and dreary PowerPoint presentations has come to an end: Thanks to business intelligence and data storytelling, a new way of communicating data is emerging\u2014more narrative, more visual, and more personalized…<\/strong><\/p>\n

Data storytelling and data visualization<\/h2>\n

Le data storytelling est indissociable de la data visualisation, et peut m\u00eame \u00eatre consid\u00e9r\u00e9 comme l\u2019\u00e9volution de cette derni\u00e8re.<\/p>\n

Definition<\/strong>
\nData visualization: The practice of transforming raw data into visual representations such as charts, curves, etc.
\nIn fact, both concepts are based on the same fundamental idea: Information is more perceptible and memorable for the human brain when it is presented in an organized manner.<\/p>\n

Therefore, the use of clear and aesthetically pleasing visual objects<\/strong> increases the impact of the information we want to transmit. For this reason, BI solutions using dataviz must offer their users an elegant, user-friendly interface, with fully readable dashboards.<\/strong><\/p>\n

However, data storytelling adds an additional element: Narration<\/strong>. Where data visualization contents itself with providing and aesthetic form to raw figures, data storytelling consists of telling stories in order to convey messages<\/strong>.<\/p>\n

Data storytelling is thus based on three interconnected elements:<\/span><\/p>\n