{"id":11253,"date":"2021-07-13T15:42:38","date_gmt":"2021-07-13T13:42:38","guid":{"rendered":"https:\/\/www.digdash.com\/?p=11253"},"modified":"2023-04-26T11:46:47","modified_gmt":"2023-04-26T09:46:47","slug":"what-is-business-intelligence-all-about","status":"publish","type":"post","link":"https:\/\/www.digdash.com\/en\/news-articles\/business-intelligence-bi\/what-is-business-intelligence-all-about\/","title":{"rendered":"What is Business Intelligence all about?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You have heard of Business Intelligence (BI), but the concept is still unclear to you? Are you looking for its concrete benefits on your company?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have come to the right place: here&#8217;s everything you need to know to get started in the world of BI.<\/span><\/p>\n<h2><b>Business Intelligence Definition<\/b><\/h2>\n<p><b>Business Intelligence<\/b><span style=\"font-weight: 400;\">, also referred to as computerized decision-making, entails the transformation of raw data into relevant information which can be directly used by an organization. This set of tools and methods thus enable simplified decision-making by making use of the full data potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BI also enables the organization to analyse strategic objectives daily and easily compared them with the results achieved. If the latter do not fall in line with the objectives set, computerized decision-making can help discover the causes of these discrepancies and find adequate solutions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Find out more:<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-intelligence-bi\/top-10-definitions-bi-world\/\" target=\"_blank\" rel=\"noopener\"><strong><u><span style=\"color: #069394;\">Business intelligence: Top 10 definitions to know for beginners<\/span><\/u><\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"gNL4jlANez\"><p><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-intelligence-bi\/top-10-definitions-bi-world\/\">Top 13 definitions to absolutely know when entering the BI World<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Top 13 definitions to absolutely know when entering the BI World&#8221; &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-intelligence-bi\/top-10-definitions-bi-world\/embed\/#?secret=ZrXeywnfmK#?secret=gNL4jlANez\" data-secret=\"gNL4jlANez\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>From business intelligence to data visualization<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As we have seen, Business Intelligence enables raw data to be transformed into useful information. Data is therefore restructured, aggregated, enriched, and represented visually to be more understandable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are getting into the field of <\/span><b>data visualization<\/b><span style=\"font-weight: 400;\">. By using specific dashboards and reports, it is possible to conduct in-depth data analysis and thus improve the company&#8217;s performance. In addition, these dashboards allow for customized data representation, for each business or position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Various user profiles therefore benefit from a <\/span><b>synthetic and fun view of the data they find useful.<\/b><span style=\"font-weight: 400;\"> They are free to choose from a wide variety of representations to make sense out of the data: graphics, curves, patterns, interactive dashboards, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, data visualization is about presenting data attractively, using synthetic visual representations. It is, in a way, the logical continuation of BI, which allows data to be processed and made available for company use.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Find out more:<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-prospects\/benefits-of-data-visualization-for-your-company\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><u><span style=\"color: #069394;\">Data visualization: 5 concrete benefits for your company<\/span><\/u><\/strong><\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"JZMBlEfIjy\"><p><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-prospects\/benefits-of-data-visualization-for-your-company\/\">Data Visualization: 5 tangible benefits for your company<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Data Visualization: 5 tangible benefits for your company&#8221; &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-prospects\/benefits-of-data-visualization-for-your-company\/embed\/#?secret=qyYUk1WicV#?secret=JZMBlEfIjy\" data-secret=\"JZMBlEfIjy\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>Business Intelligence and Big Data: two distinct concepts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For several years now, there has been a lot going on about Big Data, to an extent that it is sometimes difficult to distinguish it from Business Intelligence. However, these two concepts differ on many points, starting with the type of data processed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actually, BI focuses on descriptive and rich data, which allows <\/span><b>measuring reliable (KPIs) indicators or to anticipate major trends. <\/b><span style=\"font-weight: 400;\">Big Data, on the other hand, deals with data that is less dense in information, but much more numerous, allowing estimates and forecasts to be made.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another important difference is that <\/span><b>BI is based on the use of centralized and structured data<\/b><span style=\"font-weight: 400;\"> contained in a data warehouse. Big Data, on the other hand, deals with unstructured or poorly structured data, generally stored using a distributed file system.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, each of these two concepts have a very different use from the point of view of the company. <\/span><b>Business Intelligence is first and foremost an aid to decision-making <\/b><span style=\"font-weight: 400;\">based on the analysis of the current situation. On the other hand, Big Data is much more forward-looking, with its predictive capabilities.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Find out more:<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-intelligence-bi\/difference-between-big-data-and-business-intelligence\/\" target=\"_blank\" rel=\"noopener\"><u><span style=\"color: #069394;\">Big data and Business Intelligence: What are the differences?<\/span><\/u><\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote class=\"wp-embedded-content\" data-secret=\"1JfIU4AMTU\"><p><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-intelligence-bi\/difference-between-big-data-and-business-intelligence\/\">Big Data and Business Intelligence: what are the differences?<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Big Data and Business Intelligence: what are the differences?&#8221; &#8212; DigDash\" src=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-intelligence-bi\/difference-between-big-data-and-business-intelligence\/embed\/#?secret=J9dajwRn7f#?secret=1JfIU4AMTU\" data-secret=\"1JfIU4AMTU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><b>The different means to acquire a BI solution<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you are familiar with Business Intelligence, you may be considering getting a BI solution for your organization. However, there are two main purchase models available to you: so, which one should you choose?<\/span><\/p>\n<h3><b>Perpetual licence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is the most traditional acquisition method, which consists of <\/span><b>purchasing a lifetime licence<\/b><span style=\"font-weight: 400;\"> including the software and maintenance services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the client company, this type of acquisition takes the form of <\/span><b>capital expenditure (CAPEX).<\/b><span style=\"font-weight: 400;\"> It is part of a sustainable, (very) long-term operating logical use. This approach is advantageous for the software company, which benefits from simplified management and cash payment of the total price, which can however be restrictive for the buyer.<\/span><\/p>\n<h3><b>The rental model<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The rental model consists, as its name indicates, in <\/span><b>renting the software <\/b><span style=\"font-weight: 400;\">for an indefinite period. Thus, the company pays monthly or annually for the software and maintenance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This rent can also vary over time: this is what we call <\/span><b>the evolving lease.<\/b><span style=\"font-weight: 400;\"> Customers can gradually increase the monthly payments to better reflect their real needs. For example, the company can go from 100 users in the first year to 500 in the following year, by gradually increasing the rent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The subscription model is thus more flexibility than a perpetual licence, while reducing the burden on the IT department. From a financial point of view, the rental model is also of great interest. Here, <\/span><b>the cost of the BI solution has a time-lapse<\/b><span style=\"font-weight: 400;\">, where the purchase of a licence can be a very high investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, these are not CAPEX, but <\/span><b>operational expenses (OPEX).<\/b><span style=\"font-weight: 400;\"> This enables the company to better evaluate the budget dedicated to BI for each business line, instead of a global IT budget.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Find out more:<\/span><\/p>\n<p><a href=\"https:\/\/www.digdash.com\/en\/news-articles-en\/business-prospects\/license-rental-how-to-acquire-your-bi-solution\/\" target=\"_blank\" rel=\"noopener\"><strong><u><span style=\"color: #069394;\">Licence, rent\u2026 How to acquire your own BI solution?<\/span><\/u><\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><b><i>A real decision-making tool, Business Intelligence is a valuable ally for your company. By processing, structuring and representing data playfully, you will be able to tap into relevant information that will help you make more informed choices on a daily basis.\u00a0<\/i><\/b><\/p>\n<p><a href=\"https:\/\/content.digdash.com\/en-demo-request-lp\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-19314 aligncenter\" src=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/04\/cta-telecharger-10-300x100.png\" alt=\"\" width=\"597\" height=\"199\" srcset=\"https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/04\/cta-telecharger-10-300x100.png 300w, https:\/\/www.digdash.com\/wp-content\/uploads\/2023\/04\/cta-telecharger-10.png 600w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have heard of Business Intelligence (BI), but the concept is still unclear to you? Are you looking for its concrete benefits on your company? You have come to the right place: here&#8217;s everything you need to know to get started in the world of BI. Business Intelligence Definition Business Intelligence, also referred to as &#8230; <a title=\"What is Business Intelligence all about?\" class=\"read-more\" href=\"https:\/\/www.digdash.com\/en\/news-articles\/business-intelligence-bi\/what-is-business-intelligence-all-about\/\" aria-label=\"Read more about What is Business Intelligence all about?\">Lire plus<\/a><\/p>\n","protected":false},"author":21,"featured_media":11089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-11253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-intelligence-bi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All about Business Intelligence - DigDash<\/title>\n<meta name=\"description\" content=\"Find out all you need to know about Business Intelligence: use, functionalities, benefits, means of acquisition, etc.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digdash.com\/en\/news-articles\/business-intelligence-bi\/what-is-business-intelligence-all-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All about Business Intelligence - 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